In this article
You've found the perfect customer engagement platform. You've run the trial, mapped out your first campaigns, and calculated the revenue impact. Then you hit the Slack thread with your CTO, CFO, and procurement team—and the 47-question vendor review process begins.
If you’re on Google Cloud, your next tool request doesn’t require a a new vendor review, budget negotiation, or security questionnaire. That’s because Customer.io is available to purchase with your existing Google Cloud credits, so procurement moves faster and finance only has one consolidated bill through Google Cloud.
We've been on Google Cloud Marketplace for a few months now—we were the first customer engagement platform available here—and our platform is built with Google Cloud infrastructure, with native integrations to BigQuery, Google Analytics, and the rest of your Google Cloud stack. When you purchase Customer.io using Google Cloud credits, you're getting a platform designed to work seamlessly with the tools you already use.
Why this matters for marketers
Budgets are tighter, vendor reviews take longer, and every new tool needs to justify its existence to multiple stakeholders. Marketing teams need to move fast, but procurement moves at its own pace. The gap between "we need this tool" and "we can actually use this tool" keeps growing.
Google Cloud Marketplace changes the equation. You can use credits your team already has allocated, which means no new budget request. Billing consolidates through your existing Google Cloud relationship. And you skip redundant security reviews because you're already using Google Cloud infrastructure.
What this unlocks: faster time to value (we're talking days, not quarters), one less approval hurdle between you and better customer engagement, and the ability to point to existing vendor relationships instead of defending new ones.
What your stakeholders actually care about
When you're championing a new tool internally, you need to speak different languages to different people. Here's what matters to each stakeholder:
For your CTO/CIO: Built with infrastructure they already trust
Customer.io runs on Google Cloud, which means the same security standards and compliance frameworks they've already vetted. We maintain 99.98% uptime, handle 4 billion API calls per day, and ship 29 billion multi-channel messages per year. Native integrations with BigQuery, Google Analytics, and the rest of your Google Cloud stack mean less brittle, custom-built connections.
For your CFO/FinOps team: Simplified procurement and faster approvals
This is where Google Cloud Marketplace really shines. Customer.io uses existing Google Cloud credits and commitments, which means you're maximizing what your company has already negotiated. Single invoice through Google Cloud means less vendor management overhead. And because we're part of your existing Google Cloud ecosystem, procurement moves faster—you're not adding a new vendor relationship from scratch.
For your data and engineering teams: Actually works with how you already work
We support reverse ETL, unlimited profile attributes, and custom objects. Our architecture is flexible enough to adapt to your data warehouse setup, whether that's BigQuery or something else. Developer-friendly APIs, SDKs, and webhook support mean we're not another black-box marketing tool that creates more work for your technical teams.
Built with Google Cloud, integrated with your stack
Customer.io is built with Google Cloud for the Google ecosystem, pairing your infrastructure investment with a full marketing automation platform that handles email, SMS, push notifications, in-app messaging, webhooks, and ad audience creation all in one place. Customer.io serves as your activation layer - no need to stitch together multiple tools or manage separate vendors for different channels.
We have native integrations with BigQuery, Google Analytics, Google Ads, and an Android SDK. Your data warehouse connections actually work without constant maintenance. Everything a marketer needs lives in one platform instead of being spread across five different tools. Check out all of our Google integrations here.
You're already storing customer data in BigQuery—Customer.io turns that data into action through personalized campaigns. You're already tracking behavior in Google Analytics—we use those insights to trigger timely, relevant messages. You're already running ads through Google Ads—Customer.io closes the loop with post-click lifecycle messaging. Your data stays in your warehouse, and we sync what we need when we need it.
Make your next tool request easy
If your company uses Google Cloud, start the conversation about using existing Google Cloud credits for customer engagement.
Want to see how Customer.io works with your specific Google Cloud setup? Request a demo and we'll walk you through how everything connects.








